Privacy Policy

CAREHOMELIFE PRIVACY POLICY
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Version: 1.1
Effective Date: 9th April 2026
Review Date: 8th April 2027

1. INTRODUCTION
CareHomeLife Ltd is committed to protecting your personal data and respecting your privacy.

This privacy policy explains:
• What personal data we collect
• How we use it
• Your rights under UK GDPR

This policy applies to:
• Visitors to our website
• Customers and prospective customers
• Individuals interacting with our business
It should be read alongside any other privacy notices we provide in specific contexts (e.g. employees).

2. WHO WE ARE
Data Controller: CareHomeLife Ltd
Address: FISC House, 5 Matrix Park, Western Avenue, Buckshaw Village, Chorley, PR7 7NB
Contact:
• Email: dataprotection@carehomelife.co.uk
• Phone: 01772 425310
Data Protection Manager: Nicholas Boyce
You have the right to lodge a complaint with the ICO (www.ico.org.uk), though we encourage you to contact us first.

3. THE DATA WE COLLECT
We may collect and process the following types of personal data:
• Identity Data: name, title, date of birth
• Contact Data: address, email, phone number
• Financial Data: payment details
• Transaction Data: purchases and service history
• Technical Data: IP address, browser, device data
• Usage Data: how you use our website/services
• Profile Data: preferences, feedback, survey responses
• Marketing Data: communication preferences
We may also process limited special category data where necessary (e.g. health-related information in operational or incident contexts), in accordance with UK GDPR.

4. HOW WE COLLECT YOUR DATA
We collect data through:
• Direct interactions (forms, calls, emails)
• Website usage (cookies and analytics)
• Third parties (e.g. analytics providers, public records)

5. HOW WE USE YOUR PERSONAL DATA
We use your data only where it is lawful. The main legal bases are:
• Contract: to provide products/services
• Legitimate Interests: to run and improve our business
• Legal Obligation: compliance with law
• Consent: for marketing where required
Examples of use:
• Processing orders and delivering services
• Managing customer relationships
• Improving products and services
• Marketing communications
• Fraud prevention and security

6. MARKETING
You will receive marketing communications if:
• You have requested information or services, and
• You have not opted out
You can unsubscribe at any time.
We will only share your data with third parties for marketing where you have given explicit consent.

7.0 SURVEILLANCE SYSTEMS (CCTV, DASH CAMS & TELEMATICS)
To ensure the safety, security, and effective operation of our business, CareHomeLife operates surveillance and monitoring systems including:
• CCTV systems (internal and external)
• Vehicle dash cameras
• Vehicle telematics systems

7.1 WHAT WE RECORD
These systems may capture:
• Video footage (no audio is recorded)
• Vehicle location, speed, and driving behaviour
• Journey data, including destinations and routes
Important: Where private use of vehicles is permitted, telematics and dash cam systems may record private journeys and destinations.

7.2 PURPOSE OF PROCESSING
We use these systems for:
• Health & safety and accident prevention
• Protection of employees, customers, and the public
• Security and crime prevention
• Investigation of incidents and complaints
• Insurance and legal claims
• Driver safety, training, and operational efficiency

7.3 LAWFUL BASIS
Processing is based on:
• Legitimate interests (safety, security, business protection)
• Legal obligations (health and safety compliance)
We ensure all monitoring is:
• Proportionate
• Justified
• Not excessive

7.4 HOW FOOTAGE AND DATA IS USED:
• Access is restricted to authorised personnel only
• Data is reviewed only where necessary (e.g. incidents, complaints, claims)
• It is not used for routine or intrusive monitoring
However, where footage identifies:
• Unsafe behaviour
• Misconduct
• Legal risk
It may be used in:
• Investigations
• Disciplinary processes
• Legal proceedings

7.5 DATA SHARING
Footage or data may be shared with:
• Police or regulatory authorities
• Insurers
• Legal advisors
Retention:
• CCTV and dash cam footage is retained for a limited period unless required for investigation
• Telematics data is retained in line with operational and legal requirements
• Data may be retained longer where required for claims or legal proceedings
You have the right to:
• Request access to footage or data relating to you
• Request copies (subject to legal limitations)
Requests should be made to the Data Protection Manager.

8. DATA SHARING
We may share your data with:
• Service providers (IT, systems, hosting)
• Professional advisors (legal, financial, insurance)
• Regulators and authorities
• Business partners (where necessary)
We ensure all third parties comply with data protection law.

9. INTERNATIONAL TRANSFERS
We do not routinely transfer personal data outside the UK. Where this occurs, appropriate safeguards will be applied.

10. DATA SECURITY
We have implemented appropriate security measures to prevent:
• Unauthorised access
• Loss or misuse of data
Access is limited to those with a business need.

11. DATA RETENTION
We retain personal data only as long as necessary.
Typical retention:
• Customer data: up to 6 years (legal/tax requirements)
• Enquiries: typically, up to 24 months
• Marketing data: until withdrawn
• Surveillance data: limited retention unless required for investigation

12. YOUR LEGAL RIGHTS
You have the right to:
• Access your data
• Correct inaccurate data
• Request deletion
• Restrict processing
• Object to processing
• Data portability
• Withdraw consent
We respond within one month.

13. CHANGES TO THIS POLICY
We review this policy regularly and may update it to reflect legal or operational changes.